Sales Manager

Key Tasks:

• Lead the digital acquisition sales strategy and implement best-in-class practices across paid and owned channels;
• Build & track a digital sales plan, working in close collaboration with the sales team, web developers and the Marketing Director;
• Develop, implement, track and optimize the digital marketing campaigns across all digital channels ensuring they are on time and to budget, including; website optimisation, SEO/SEM, social media and display advertising;
• Plan & drive the execution of the SEO strategy collaborating with the Media partners, Technical teams and content marketers as required;
• Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume;
• Implement digital campaign tracking and ensure a holistic analytics approach;
  Directly manage offshore resources who are responsible for the lead management end to end journey;

Skills, Experience and Qualifications:

• Hard-working individual with creative ideas about growth and process improvement;
• 5+ years’ hands-on extensive experience in digital performance/growth marketing and/or sales;
• Expert knowledge in digital paid media including PPC, Display/Programmatic, Affiliates and Paid Social.
• Knowledge and experience of SEO and increasing organic traffic. Experience using SEO tools for monitoring and measuring campaigns success;