Sales systems for staffing manage data and applications designed to increase and maintain revenue at a level of cost low enough to increase profit. Sales relies on quality data to know, store and analyze the customer’s requirements, creditworthiness, potential for business. Quality data is matched with quality automation to increase the efficiency of representatives – data-driven analytical research pinpoints customer need by line of business, type of worker, seasonality, profession – and to facilitate efficient, quality encounters – proposals, presentations, order taking, and order management.

CRM systems support strong business relationships between sales, customers, and operations. All business is built on relationships. Relationships are behind every transaction; they are the essence of business. CRM data enhances and extends the human ability to remember people and their requirements, to take action, to follow up – to write, call, ask, reply. CRM tools identify patterns, trends, opportunities for improvement and needs; CRM automation embraces automated features that increase performance – timeliness, thoroughness – speed and accuracy. CRM is a machine that performs work better and faster – permitting sales and support staff to spend their time with quality human interaction.

3B’s Platform CRM is focused on the talent pool – on people who are themselves customers of the recruiters seeking to match ability to demand. The database and application design delivers the higher quality database recruitment agencies must have to build and maintain strong relationships that arise from effectively managing people and talent.

With 3B on Salesforce, staffing agencies’ data and end-to-end processes form a single, stable, deeply connected information and action environment. The result is optimization – smarter, faster services, quality relationships – quality transactions.